Digital Ads Strategist

Digital Ads Strategist,

Chennai, India.

At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team! This is an opportunity to join one of the fastest-growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.

Vendasta is a certified Great Place to Work and Best Workplace™ for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.

This role will have rotational week offs and night shifts 7.30 PM to 4.30 AM IST to support Canadian business hours and will be an in-office role. A cab service will be provided.

About the Job:

We are looking for a Digital Advertising Strategist to join Vendasta’s growing Digital Advertising team. They will be responsible for monitoring the Digital Advertising teams campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.

Your impact:

• Monitor campaign orders from Vendastas marketplace.
• Ensure ad campaigns are meeting Vendasta’s quality standards.
• Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
• Delegate tasks to various teams and team members to achieve campaign launch.
• Troubleshoot problems with advertising technology.
• Ensure data integrity in the campaign tracking pipeline.
• Communicate with Partners and Advertisers.
• Help to increase the level of Ad copy produced using quality assurance methodology and implementing a process for continued success.
• Own campaign strategy and implementation and be the subject matter expert for assigned partners and their advertisers.
• Recommend campaign strategy/implementation improvements as needed. Be able to explain the benefits of recommendations to clients, and make changes on the spot.

What you’ll bring to the table:

• 2+ years of experience in managing advertising campaigns.
• Strong writing skills and knowledge of the best practices for writing Ad copies and keyword research.
• Independent decision maker. Can take calculated risks and deal with ambiguity.
• Takes initiative to improve and try new things.
• Ability to work independently with minimal supervision within a strong team environment
• Comfortable with rapid change and few regulations.
• Positive attitude.
• An understanding of marketing funnel and choosing the right tactic based on the clients goal
• An eye for typography, composition and color with pixel-level attention to detail
• Good understanding of Google Analytics, Google Adwords, Facebook Ads.

KPIs:

• Campaign throughput - how many campaigns launched per week.
• Pipeline data integrity.
• Campaign renewals
• Campaign quality scores

Bonus Points for

Proficiency with a variety of digital advertising platforms:

• Call tracking
• Display Advertising
• Social Advertising
• Search Engine Marketing

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.

Perks:

• Benefits - Health insurance
• Paid time offs
• Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Provident Fund