Junior Brand Storyteller

Deconstruct | Karnātaka | IN

Key Responsibilities

  • Write compelling product descriptions, ingredient explainers, and benefit-led content for the website, packaging, and product launches
  • Conceptualize and write short-form scripts for brand videos, social media reels, and influencer content — teasers, trailers, brand stories, etc.
  • Create engaging and educational content for Instagram, YouTube, LinkedIn, and Twitter, aligned with Deconstructs voice
  • Craft taglines, Hooks, dialogues, captions, and call-to-actions that align with campaign goals and resonate with the target audience
  • Collaborate with creative producers, designers, and editors to bring campaign ideas to life
  • Draft and optimize emailers, ad copies, SMS, and push notifications for retention and engagement
  • Adapt tone and style to suit different content types — scientific, conversational, promotional, or witty
  • Work with SEO/content team to optimize copy performance and keyword integration
  • Stay updated on skincare trends, consumer behavior, and new-age content tools
  • Revise and refine content based on internal and external feedback

Must-Haves

  • 1-2 years of experience in a copywriting/content role in a D2C, skincare, beauty, wellness, or personal care brand/agency
  • Strong grasp of skincare products, routines, and ingredients with the ability to simplify scientific information
  • Experience writing both promotional copy and longer-form educational content
  • Excellent command over English, ability to write crisp, grammatically sound, and impactful copy
  • Comfort working across formats:

web, social media, email, video, and product

  • Collaborative mindset with a creative yet structured approach to content creation
  • Proficiency in Microsoft Word, Excel, and willingness to explore AI-driven tools like Runway ML, Clipdrop,etc Nice-to-Have
  • Experience writing promotional content (teasers, trailers, or show concepts) or video scripts
  • Ability to create engaging hooks, content angles, and thumb-stopping copy for digital content
  • Prior exposure to D2C or agency environments
  • Understanding of content marketing metrics, basic SEO principles, and audience engagement techniques
  • Passion for skincare and a natural curiosity to educate and empower consumers

Information :

  • Company : Deconstruct
  • Position : Junior Brand Storyteller
  • Location : Karnātaka
  • Country : IN
Next Process

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Post Date : 2025-09-02 | Expired Date : 2025-10-02

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