Search Engine Marketing Specialist

Were looking for a skilled digital marketer with a strong background in SEO and hands-on experience with Google Ads. If youre passionate about driving organic traffic and optimizing ad performance, this role is for you. A. SEO Responsibilities- Develop and implement comprehensive SEO strategies (on-page & off-page) to improve keyword rankings and organic traffic - Conduct keyword research and competitor analysis, and recommend content and structural optimizations - Collaborate with the content team to ensure SEO-friendly content direction - Monitor performance through tools like Google Search Console, Google Analytics, Ahrefs, etc.

- Optimize site speed, UX/UI, internal linking, and technical structure - Build and maintain a high-quality backlink profile to ensure sustainable SEO growthB. Google Ads Responsibilities- Plan and execute Google Ads campaigns (Search, Display, Remarketing, etc.) - Monitor performance and optimize for better conversion rates and cost-efficiency - Analyze campaign data and provide actionable improvement strategiesRequirements- Degree in Marketing, Information Technology, or related fields - At least 1-2 years of experience in full-scale SEO, preferably in IT, fashion, or eCommerce industries - Strong understanding of SEO ranking factors (on-page, off-page, technical SEO) - Proficient with tools such as Google Search Console, GA4, Ahrefs, Screaming Frog, etc. - Hands-on experience with basic Google Ads (campaign setup, monitoring, and optimization) - Strong content evaluation skills and a good grasp of SEO-friendly writing are a plus - Analytical thinking, self-motivated, and eager to stay updated with the latest in SEO & digital ads

Information :

• Company : Uniqlo Company
• Position : Search Engine Marketing Specialist
• Location : Karnātaka
• Country : IN