| Position | Creative Lead |
| Posted | 2025 September 29 |
| Expired | 2025 October 29 |
| Company | Traya |
| Location | Mumbai, Mahārāshtra | IN |
| Job Type | Full Time |
Latest Job Information from Company Traya as position Creative Lead. If Job Vacancy Creative Lead in Mumbai, Mahārāshtra matches your criteria, please send your latest application/CV directly through the latest and most updated job site Jobkos.
Every job may not be easy to apply for, because as a new candidate / prospective employee must meet several qualifications and requirements according to the criteria sought by the Company. Hopefully the career information from Traya as the position Creative Lead below matches your qualifications.
About the Company:Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more! Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.
Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year. Brand Vision & Philosophy:Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.
Role Overview:We are looking for a Creative and Performance Content Lead, responsible for developing and executing a content strategy that drives both brand engagement and conversion, across creative and performance marketing. Key Responsibilities:1) Content Strategy & PlanningDevelop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives. Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
Drive consistency in brand voice and storytelling across all content formats.2) Creative Content DevelopmentIdeate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns. Create engaging narratives around hair health, product education, and customer stories.3) Performance Marketing CreativesLead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.). Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.5) Cross-functional CollaborationWork closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns. Provide content support for partnerships, influencers, CRM, and retention initiatives. Requirements:4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
Strong understanding of both brand storytelling and performance marketing content. Proven experience in managing and scaling small to mid-sized content teams. Excellent writing, editing, and communication skills with a strong eye for detail.
Analytical mindset with the ability to interpret content performance data and drive actionable insights. A creative thinker who understands how to speak to the modern consumer. Understanding of SEO principles, social trends, and email marketing.
After reading and understanding the criteria and minimum qualification requirements explained in the job information Creative Lead at the office Mumbai, Mahārāshtra above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.
Next Page »