Group Product Manager

Reporting to: Marketing HeadLocation: HyderabadSalary Range: ₹14 - ₹18 LPAPosition Description:The Group Product Manager (GPM) will be responsible for leading the strategy, planning, and execution for multiple brands or a therapeutic portfolio. This role entails driving brand performance, developing long-term strategic plans, overseeing lifecycle management, and ensuring achievement of revenue and profitability goals. The GPM will provide leadership to a team of product managers and play a key role in cross-functional alignment with sales, medical, regulatory, and external stakeholders.

The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.

Education:Bachelors degree in Science / Pharmacy or related field

Post-graduate degree in Marketing / Business Administration preferred

Additional certification in sales/marketing is an advantage

Experience:8-12 years of experience in pharmaceutical marketing

Minimum 3-4 years in a Product Manager / Group Product Manager role

Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential

Experience with product launches, line extensions, and lifecycle planning preferred

Job Responsibilities:Lead the strategic planning and execution of marketing activities across multiple brands / therapy areas

Drive portfolio growth, new product introduction, and mature brand revitalization

Oversee development and implementation of brand marketing plans, promotional campaigns, and tactical programs

Guide the creation of visual aids, digital campaigns, and customer engagement materials

Build and mentor a team of Product Managers and drive performance management

Lead brand forecasting, budgeting, and resource allocation to ensure optimal ROICollaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies

Identify and manage external vendors, agencies, and KOLs for execution excellence

Establish frameworks for Key Account Marketing, institutional engagement, and private hospital strategy

Partner with sales leadership to align field force training, deployment, and customer segmentation

Develop and oversee CME programs, congress participation, and HCP engagement initiatives

Lead lifecycle planning, including line extensions, new indications, and pricing strategy

Monitor market trends, competitor activity, and derive actionable insights for strategic pivots

Key Performance Indicators:Achievement of portfolio-level revenue and market share targets

Successful product launches and lifecycle outcomes

Timely execution and impact of multi-brand marketing initiatives

High-quality and compliant marketing outputs

Leadership effectiveness in developing and managing a high-performing marketing team

Strategic contribution to long-range planning and innovation pipeline

Institutional business growth and improved brand presence in key accounts

Required Skills:Strategic Thinking and Business AcumenStrong knowledge of Therapeutic Areas & Market DynamicsProficiency in Customer Segmentation, Targeting, and Market ExecutionLeadership & Team DevelopmentKey Account Management and Institutional MarketingStrong analytical, forecasting, and budgeting skills

Excellent interpersonal, communication, and vendor management skills

Understanding of Regulatory Compliance and industry best practices

Ability to drive performance in a matrixed environment

Operating Network:External:Consultants, Creative Agencies, Research Firms, KOLs, VendorsInternal:Marketing Team, Sales Leadership, Medical Affairs, Regulatory, Finance, Legal, Corporate Strategy, Distribution, Business Analytics, and Business Technology

Information :

• Company : MSN Laboratories
• Position : Group Product Manager
• Location : Hyderābād, Telangana
• Country : IN