Social Media Associate

Location: Ludhiana (Local Candidates Preferred)Position Overview:We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%

• engagement rates, and consistent daily content output.

Key Responsibilities :Content Production (60%)Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights). Publish daily shorts across YouTube & social media. Design 5

• static posts weekly (graphics, carousels, stories).

Update weekly Google My Business posts. Growth & Engagement (25%)Deliver 15% MoM follower growth & 10%

• engagement rates.

Share weekly updates (photos, events, announcements). Drive 6

• Google reviews/month per location.

Campaigns & Initiatives (15%)Execute 1

• localized digital campaign/month.

Train students to create content via Social Media Clubs. Track and report KPIs with actionable insights. Performance Metrics (KPIs)5 videos/week | Daily shorts | 5

• static posts/week15% follower growth (MoM) | 10%
• engagement rate6
• Google reviews/location/monthSkills & QualificationsGraduate (Marketing, Mass Comm., or related field preferred).2
• years in social media marketing with focus on short-form video.

Hands-on with Canva, CapCut, Premiere Pro (or similar). Proven track record in achieving 15%

• MoM account growth.

Strong communication, organizational, and collaboration skills.

Information :

• Company : PW (PhysicsWallah)
• Position : Social Media Associate
• Location : Mumbai, Mahārāshtra
• Country : IN