Marketing Manager
Role OverviewWere looking for a growth-driven Marketing Manager with expertise in Account-Based Marketing (ABM) and a passion for leveraging AI-powered marketing tools. Youll own the strategy, execution, and optimization of ABM campaigns, working across sales, product, and content teams to create personalized, high-conversion experiences for our top enterprise accounts. Key ResponsibilitiesABM & Demand GenerationDesign and execute 1:1, 1: Few, and 1:Many ABM campaigns across digital and offline channels.
Collaborate with sales to identify target accounts and build tailored campaigns that engage buying committees. Implement AI-powered tools (e.g. ZoomInfo, Clay, ChatGPT) to automate research, enrich data, and personalize outreach at scale. Build and manage integrated demand generation workflows across LinkedIn Ads, SEO, webinars, retargeting, and email nurture.
Create account intelligence dashboards with AI enrichment to guide sales follow-ups and measure campaign performance. AI-First Marketing OperationsDrive AI-led experimentation across content repurposing, email sequencing, campaign testing, and reporting. Set up automated campaign pipelines using tools like HubSpot, Zapier/n8n, and LinkedIn Campaign Manager.
Deploy GPT-based content modules to generate initial drafts for blogs, social posts, and email sequences. Measurement & OptimizationOwn marketing attribution and funnel performance metrics (SAL, SQL, pipeline velocity). Use analytics platforms (HubSpot, Salesforce) to track ROI, and engagement by cohort.
Continuously test and iterate to improve CPL and pipeline contribution from target accounts. Preferred QualificationsBachelors degree in Marketing, Business, or related field; MBA preferred.7+ years of B2B marketing experience, preferably in L&D, SaaS, or professional services. Proven expertise in ABM strategy and martech integration.
Deep understanding of AI tools and their application in marketing workflows. Hands-on experience with HubSpot, Salesforce, LinkedIn Ads, GA4, and AI platforms (e.g. Claude, Clay, Copy.ai). Key CompetenciesStrategic mindset with execution focus.
Data-driven decision-making. Strong cross-functional collaboration. Agile project management.
Early adopter of AI and automation tools.
Information :
- Company : Infopro Learning, Inc
- Position : Marketing Manager
- Location : Gautam Budh Nagar, Uttar Pradesh
- Country : IN
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Post Date : 2025-06-05 | Expired Date : 2025-07-05