Performance Marketing Executive

Location: Gurgaon

WFO- 5 days

Job Summary

We are seeking a results-driven and analytical Performance Marketing Executive to join our

marketing team. The ideal candidate will be responsible for developing, implementing, and

optimizing performance-driven marketing campaigns to achieve our business objectives.

You will work closely with cross-functional teams to drive traffic, increase conversions, and

maximize ROI.

Key Responsibilities:

● Campaign Strategy & Execution:

○ Develop and execute performance marketing strategies across various

channels, including search engines, social media, and display advertising.

○ Design and manage PPC campaigns, email marketing, and other

performance-based marketing initiatives.

● Performance Analysis & Optimization:

○ Monitor and analyze campaign performance metrics, including click-through

rates, conversion rates, and cost-per-acquisition.

○ Implement data-driven optimizations to enhance campaign effectiveness and

ROI.

● Budget Management:

○ Allocate and manage marketing budgets efficiently, ensuring alignment with

overall business goals.

○ Track and report on budget expenditures and performance.

● A/B Testing & Experimentation:

○ Develop and execute A/B tests to evaluate different versions of ads, landing

pages, and marketing content.

○ Use test results to refine strategies and improve performance.

● Reporting & Insights:

○ Generate regular reports on campaign performance and key metrics.

○ Provide actionable insights and recommendations for continuous

improvement.

Qualifications

● Education: Bachelors degree in Marketing, Business, or a related field.

● Experience: 1 - 2 years of experience in digital marketing, performance marketing, or a

similar role.

● Skills:

○ Proficiency in digital marketing platforms and tools (e.g., Google Ads,

Facebook Ads Manager, Google Analytics).

○ Strong analytical skills with the ability to interpret data and make data-driven

decisions.

○ Excellent communication and presentation skills.

○ Detail-oriented with strong project management abilities.

Desired Attributes

● Creative Problem-Solving: Ability to develop innovative strategies to address

marketing challenges.

● Adaptability: Comfortable working in a fast-paced environment with shifting priorities.

● Team Player: Collaborative approach

Please share your resume at charmi@pinkskyhr.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelors (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person

Information :

• Company : Pink Sky HR Services
• Position : Performance Marketing Executive
• Location : Navi Mumbai, Maharashtra
• Country : IN